A. Kulchytska and O. Myskovets, “Psychological& Economic Peculiarities of the Use of Product Placement in Facilities of Mass Communication”, PPJ, no. 22, pp. 87–93, Jul. 2013, Accessed: May 12, 2025. [Online]. Available: https://www.psychoprospects.vnu.edu.ua/index.php/psychoprospects/article/view/312